Mastering Business Development Workshop
9/11/2019 - 9/12/2019
2101 Wilson Blvd Suite 700
Arlington,  VA  22201
Event Type : Workshop
Event Code : 907B
The Mastering Business Development® Workshop is an educational and professional development program that focuses on the thinking, process, and discipline required for professional Business Development. This 2-day workshop fosters participants’ understanding of the core competencies required for success in a Business Development role.
Business Development is primarily a relationship development and intelligence gathering process. Participants will learn how to leverage the principles of behavioral psychology to identify valid prospects and pipeline opportunities, effectively qualify them, and develop win-win business relationships for their organizations, their clients, and themselves.
This interactive, participant-centered workshop introduces the MBDi Business Development Process® with its early shaping Opportunity Identification & Qualification component and the MBDi HUMINT® Client Engagement Process. This Client Engagement Process guides participants through a series of planning phases and client engagement steps designed to change how participants think, behave, and engage prospects and clients within their Business Development role.
Through the instructor’s use of Socratic teaching techniques, participants will acquire the knowledge, thinking, skills, and discipline required to proactively engage clients from a Strategic Hunting, Organic Farming, or Program Management perspective. Participants have described this workshop as a career-transforming experience.
Utilizing an intensive, interactive, instructor-led, team-learning approach, participants learn:
- The competencies necessary to become a Business Development Professional including the thinking, behavior, and skills required for proactive client engagement and revenue generation.
- How to gather the intelligence necessary to identify and disqualify unprofitable opportunities before investing B&P resources in low probability of win opportunities.
- How to execute the early shaping Opportunity Identification & Qualification Phase of pipeline development with Human Intel gathering, and how to use and refine HUMINT® throughout the Business Development, Capture, and Proposal processes.
- The proactive steps of the MBDi HUMINT® Client Engagement Process to ensure each engagement with a client delivers the quality intelligence needed to move opportunities through the pipeline.
- How and why clients “buy” when making sourcing decisions.
- The difference between Strategic and Organic Business Development and who should do each.
- How to encourage customers to participate in the Opportunity Identification and Qualification phase rather than being drawn into their RFP process.
- The difference between goal- and purpose-driven business development.
- The basics of utilizing interpersonal human psychology to understand themselves and their clients.
- The significance of and interaction between the Intel Funnel and the Opportunity Pipeline.
- The critical “flight gauges” of Business Development; how to read and respond appropriately to prospects’ behavior.
- The basis of a common Business Development language and culture among an organization's Business Development, Capture, Proposal, and Operations teams.
*Please note: This event is closed to the press.
The NDIA has a policy of strict compliance with federal and state antitrust laws. The antitrust laws prohibit competitors from engaging in actions that could result in an unreasonable restraint of trade. Consequently, NDIA members must avoid discussing certain topics when they are together – both at formal association membership, board, committee, and other meetings and in informal contacts with other industry members: prices, fees, rates, profit margins, or other terms or conditions of sale (including allowances, credit terms, and warranties); allocation of markets or customers or division of territories; or refusals to deal with or boycotts of suppliers, customers or other third parties, or topics that may lead participants not to deal with a particular supplier, customer or third party.