Scott Rekdal is the Vice President, Marketing and Communications for the National Defense Industrial Association. Scott leads strategic marketing efforts for NDIA as well as NDIA’s affiliated organizations, the National Training and Simulation Association (NTSA), the Precision Strike Association (PSA) and Women in Defense (WID). Scott reports to the COO and is responsible for overall association brand development, strategy and execution of all traditional and digital marketing functions across the organization to include integrated digital marketing programs that span web, multimedia, mobile and social assets, and content creation.
With an ability to conceptualize as well as design and produce targeted final products in print, web, audio and video, he has developed an instinct for successful multi-faceted marketing campaigns. He has directed creative teams for Fortune 500 commercial clients as well as Government clients. Scott has taken commercial best practice into the Government arena to produce award-winning work in both print and broadcast media.
Before joining NDIA, Scott led a DC marketing and communications firm as Creative Director. He was responsible for leading all aspects of branding for the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) during its transition from the U.S. Department of Treasury to the U.S. Department of Justice. During his nearly ten years with the firm, he developed successful multi-faceted marketing campaigns and branding strategies for Fortune 500 companies as well as government clients including the Department of Defense civilian recruitment campaign (Television, Print, Web, Video, Trade Show Exhibits) in support of a workforce of over 750,000. His diverse list of government, non-profit and commercial clients includes: AIPAC, Airline Pilots Association, AIG, American Chemical Society, American Diabetes Association, American Red Cross, AT&T, DIA, DoD, Fleet Bank, GSA, HUD, NAPA, National Association of Broadcasters, National Association of Homebuilders, NCUA, NIH, NTSC, OPM, SMC, United Way, USAAA, USAJOBS, and USDE.
Scott has received three national Telly awards for video, three national Creative Excellence Awards for print and the Spotlight Award for excellence in exhibit design. He holds a BA in Secondary English Education from Long Island University, where he received the Editor’s Award for his work with the literary and arts magazine.